About Jessica Pride

Jessica Pride pursues cases in civil court to seek justice on behalf of victims to help them put this behind them and go on with their lives. Learn more about Jessica on

What You Need to Know About Uber & Lyft Sexual Assaults

Updated August 3, 2017.

In March of 2016 we wrote a post about the dangers of using a ride-sharing services like Uber and Lyft.

Later in April 2016, a district attorney in San Francisco sued Uber for falsely claiming they had used “the most comprehensive screening of would-be drivers available.” It was later revealed that these screenings did not include fingerprinting for past convictions, and Uber settled the case for $10,000,000.

Update: October 2017

Be aware that there are general personal injury lawyers claiming to assist sexual assault victims who have little to no experience in this field of law. Our firm founder has released the following statement: “Sexual assault is not as common as a car accident, and the treatment and procedure required to begin healing and become a survivor of a sexual assault varies for each individual. If someone has been sexually assaulted whether by an Uber or Lyft driver, or otherwise, I encourage them to speak with a lawyer who specifically handles this area of law.”

Uber’s code of conduct at the time included the language: “Furthermore, commenting on appearance, asking overly personal questions and making unwanted physical contact is inappropriate.” Uber and Lyft have both come under scrutiny for their drivers who have committed violent acts or sexual assault.

A website called Who’s Driving You has been set up to track news related to accidents, harrassment, and sexual assault connected with Uber and Lyft. Reports for robbery and physical assault average about one to two incidents per month, whereas sexual assaults are nearly double that amount. Unfortunately, as with most sexual assaults, this number of reported incidents is most likely lower than the actual number of incidents.

Uber & Lyft Assault Victims Hire Our Firm

As of October 3, 2017, dozens of women have confided in our staff about their dangerous and inappropriate ride-sharing experience with Uber or Lyft.

If you are one of the millions of women who depend on a ride-sharing service to get where you’re going, be aware the next time you get into a car with a driver. The following data was collected from past and recent incidents, and could save you from an attack:

  • In all cases the drivers were men
  • In nearly all sexual assault cases, the women were intoxicated
  • In all incidents of sexual assault, the rider was sitting in the front passenger seat
  • In one incident, an intoxicated woman was “helped” to her door where upon entering her house she was raped by the driver

It used to be that riding in a taxi meant the patron sat in the back, on the right side of the car, and hardly ever in the front seat unless the back seats were in use. This deviation from the norm, while “friendly,” has unfortunately resulted in the increase of assault and unwanted touching.

What Do I Do if I Have Been Sexually Assaulted by an Uber or Lyft Driver?

While it is a painful truth, know that you are not alone. If you have been a victim of sexual assault, there are resources to help you, including the caring staff at our firm. We are counselors who work with victims of sexual assault and violence, and will hold your story in the strictest of confidence. There is no obligation to hire us to handle your case, and your consultation with us is completely free.

Meet Jessica Pride

Next Steps to Take

If you are not ready to speak with a lawyer, but want to report the incident to police or speak with a counselor, we encourage you to look for a sexual assault victim center in your local area. If you’re not sure where to turn, we will gladly help you find the assistance you need. Call our firm at 619-995-6829.

You are not alone – we are here for you.

by Jessica Pride
July 12, 2017

Jessica Pride at the 18th Annual Tea & Tonic Fundraiser Featuring Terry Crews

As the event co-chair, Jessica Pride will be amongst several sponsors, volunteers and community leaders at the Center for Community Solutions San Diego’s (CCSSD) 18th annual Tea & Tonic. The fundraising event celebrates all those committed to supporting the CCSSD’s mission to end relationship violence by being a catalyst for caring communities and social justice. The CCSSD welcomes celebrity keynote speaker Terry Crews, who is known for his action and comedic movie roles in films such as Everybody Hates Chris and White Chicks.

Jessica maintains a key role in helping to organize the Tea & Tonic fundraising event and currently serves on the Board of Directors for the CCSSD.

Jessica (R) and friend Ms. McCord at last year’s Tea & Tonic.

To purchase tickets, contact Kimberly Jenks at kjenks@ccssd.org or call (858) 272-5777.

(View full PDF)

by Jessica Pride
March 24, 2017

When A Massage Becomes An Assault

Massages are meant to be a soothing relaxation technique to relieve tension or stress – but what happens when they become something else? Something dark and uninvited?

If you’ve trusted in a professional massage therapist, masseuse or spa only to have that trust completely violated, it’s important to know that it is not your fault. While it is easy and far too common for victims of sexual assault to look inward and shoulder the blame, you are not guilty for what has happened to you. You did not ask to be abused.

The Rape Abuse & Incest National Network (RAINN) reports that one out of every six American women has been the victim of an attempted or completed rape in her lifetime.

You are not alone.

Many may feel confused about the difference between appropriate and inappropriate conduct during massage therapy, and yet it is critical for identifying abuse when it happens. The following guidelines can help clarify the difference between appropriate behavior and abuse during a massage. This information can be educational and lead to prevention by asking your massage therapist prior to a session, or hope and healing if you are a survivor of such an occurrence.

It’s Your Right

As with any other wellness or spa treatment, there are boundaries, ethics and normally a zero-tolerance policy associated with massage services. Unfortunately, there are still those who use their authority, position and access to privileged information to prey upon people in such a vulnerable state.

These guidelines can help you understand what appropriate behavior is expected of a massage therapist or masseuse when receiving a massage, as well as your rights and what to do if a situation becomes uncomfortable.


Your masseuse or therapist should communicate the process clearly and effectively. Do you fully understand the procedure that’s been described to you? If you have questions, be sure to ask them. It is your right to be informed of what exactly will be taking place during the massage.


There are different types of massages – Swedish, deep tissue, hot stone, etc. and each kind entails a variety of movements and practices. If at any time during your massage process you feel uncomfortable, you can ask the therapist to explain what he or she is doing, or simply ask them to stop the action. You are under no obligation to allow the therapist to perform a technique if it makes you experience pain, embarrassment or discomfort. You are in charge of your body, and you are entitled to set boundaries.

Comfort Level

A massage is intended to release tension, improve mobility and function as well as promote relaxation. If at any time you feel uncomfortable, you can choose to end the massage. Deciding what articles of clothing to leave on as well which body parts you do not want touched are your personal preference, and it is your right to be feel comfortable throughout the entire massage.

Remember, if something doesn’t feel right, you are allowed to express yourself and ask questions. Specifically, if you have never received a massage and don’t fully know what to expect, asking questions can greatly help ensure your safety and comfort level.

Hope and Healing After Massage Therapy Assault

If you are a survivor of sexual assault by a massage therapist, we at Pride Law Firm offer our sincerest empathy for what you have gone through. While we cannot begin to understand, or put into words what you are feeling and have endured, we want you to know that Jessica Pride and the Pride Law Firm are here for you.

There is hope. As you begin the healing process, there are a few things to keep in mind:

  • You can let go of guilt and shame
  • You can heal from emotional wounds
  • You can have a healthy relationship with your body
  • You can be proactive and process the trauma
  • You can move on with your life and feel like yourself again

Seeking Justice 

In recent events, an unlicensed masseuse is being charged with the molestation of a thirteen-year-old girl at a Chula Vista, CA massage parlor. Jessica Pride is representing the victim.

You do not have to tolerate sexual assault from a masseuse, or anyone else. And, most importantly, you do not have to fight such a difficult battle alone. Jessica Pride and the Pride Law Firm offer a no-cost, no-obligation and 100% confidential consultation.  Call us today at 619-995-6829 to learn about your rights, and how help you move forward. We will be your voice, or assist you in finding your own again.

by Jessica Pride
March 15, 2017

Powerful ‘It’s on Us’ Video Reveals How We Unintentionally Teach Rape Culture

Chances are good that, if you’re a girl, you got picked on by a boy during your school years. Maybe your hair was pulled or you got pushed, teased or ganged up on during recess. Possibly even worse things happened, like being bullied about your body, having your clothes messed with or your body touched in a way that made you uncomfortable.

Adults often have a set of stock phrases to respond to children’s complaints about this kind of behavior. They say things meant to reframe the incident, such as “he’s just picking on you because he likes you” or “boys will be boys.” Rather than teaching the female child that she gets to set the boundaries on how she is treated, they teach her to regard her body and her girlhood as a liability, an object that others are allowed to treat however they want. Continue reading

by Jessica Pride
December 12, 2016

Safety For Undocumented Victims Of Sexual Assault

human rightsIn all the controversial arguments that surround the issue of undocumented immigration, it is easy to forget one crucial truth: undocumented immigrants are people who live with constant fear.

When a person chooses to leave their native country for the United States without going through proper procedure, their choice is usually made under duress. Continue reading

by Jessica Pride
December 9, 2016

Sexual Assault on College Campuses

The conversation about sexual assault on college campuses has grown widespread in the aftermath of the Brock Turner rape case at Stanford University where the victim’s powerful letter captured the nation’s attention. Since the case’s July 2016 outcome, school administrators and safety officials feel greater urgency to inform the public about how they intend to keep students safe during the school year.

Stay safe on college campusSexual Assault on College Campuses

It’s been speculated that United States college campuses grossly under report the incidence of sexual assault that happens on school grounds. A possible reason for the unreported assault: schools fear that full reporting of these incidents are a negative reflection of their campuses, which would cause their application numbers to fall. Continue reading

by Jessica Pride
November 9, 2016

Sexual Assault Education in California Schools

Primary school years are an important time for children to learn not only about reading, writing and arithmetic, but also how to create and sustain relationships. What children do and say on the playground becomes their habits of making friends and exploring intimacy later in life.

Recognizing the huge potential contained in early education years, the California state legislature has recently passed a law to introduce sexual assault education for K-12 students starting in the 2016-2017 school year. Lawmakers hope that this new curriculum will not only prevent sexual assault at school, but start chipping away at the prevalence of sexual harassment in our nation’s culture.Sexual education improves

Sexual Harassment Often Starts at School

It may seem like a stretch to think that schoolyard squabbles are the root cause of sexual assault. But that is exactly what the research reveals. Continue reading

by Jessica Pride
August 23, 2016

14 Myths About Rape

It is a sad fact that rape continues to be shrouded in stigma and misinformation in our society. Survivors of rape not only face physical and emotional turmoil following their sexual assault, they are likely to confront misunderstandings and outright lies about rape. These widespread misconceptions can make the healing process all the more arduous for a survivor.Survivor-of-Rape

What’s more, rape myths – which effectively perpetuate an acceptance of rape – contribute to our society’s already too high rape statistics.

It’s time to shed falsehoods in order to help survivors of rape recover, and to help protect others from enduring this traumatizing form of assault. Continue reading

by Jessica Pride
July 14, 2016

One Victim’s Story Brings A Rapist To Justice

Last week, the country was stirred by the determination of one victim to receive justice for the crime committed against her.

Her courageous determination to stand up for herself and state the truth of her case sparked a fire in the hearts of everyone who heard about it. Her story has already begun to reshape opinions from the casual Facebook user to the world of academic administration to the United States government.Stanford Rape Victim Speaks Out

While we may never know the victim’s name, we are already well-acquainted with the name of her assailant:

Brock Turner.
Continue reading

by Jessica Pride
June 16, 2016

Yes Means Yes

It’s easy to make the distinction between sex versus sexual assault. Sex requires consent. Without consent, it’s sexual assault.

Although this rule of thumb is so simple, people continue to violate its boundaries. To help educate the public on consent, many No Means No campaigns have been swapped out for Yes Means Yes policies.

No Means No is designed to protect people from sexual assault, but can create ambiguities. It is built around the idea that a sexual act is unwanted, if an individual says no to it.

But what if somebody doesn’t say anything? What if they said yes before and then no? Continue reading

by Jessica Pride
May 21, 2016